Our mission

Nudging for Kids was initiated by Niyati Mehta, a New York based Behavioral Designer and Digital Design Professor and mother of two.

Niyati’s passion is to find creative solutions to common daily life dilemmas.  What to do when your child doesn’t do their homework or make their bed or put down their digital devices?  These are everyday situations we have all faced; but Niyati resolved to deal with them by using creative solutions that generate positive memories for all involved.  Starting within her own nuclear and extended family, she sought to use her experience with graphics to resolve problems. The creative solutions and handy tips that resulted inspired her to reach out to parents, the local schools and the school community.

With the launch of this blog, she has brought in a team of experts to inspire and continue to create novel solutions to our everyday challenges.

This blog is sponsored by BVA Nudge Unit, the consulting branch of BVA, a Global Market Research company specialized in behavioral insights and strategies for public and private sectors.

PRS IN VIVO is the CPG department of BVA, expert in branded goods and moments of truth. Working with experts and academics we help our clients achieve the triple goal of delighting their users, re-igniting brand purpose, as well as making sustainable choices for the planet. Science-based insights and observations of real people are our inspiration to embed efficient behavioral solutions into your strategies.

BVA has extended their support of this initiative to help all parents discover the power of nudging!

NM & BVA are working together to create “Nudges” or gentle pushes, designed to help parents avoid negative interactions with their children when issues arise.  Parents, along with experts from various disciplines are the driving force to create a community in which parents and schools can benefit from implementing and using ‘nudges’ regularly.  The Nudging for Kids Team, aims to provide “better choice architecture” and resolve the stress of family, academic and personal dynamics.

management team
Niyati Mehta
Niyati Mehta
Co Founder of Nudging for Kids
Richard Bordenave
Richard Bordenave
Co-Director of the BVA nudge-unit
Tom Klinkowstein
Tom Klinkowstein
Senior Project Manager Consultant and Creative Coordinator
Chronis Lalas
Chronis Lalas
Behavioral Economist and Nudge Researcher
Kaelan O’Fallon
Kaelan O’Fallon
Behavioral Visual Designer
Maria Tsatsaki
Maria Tsatsaki
Communication and Marketing Coordinator for Greece