About us

Our Mission

Nudging for Kids is an initiative by New Modality Design Consultants spearheaded by Professor Niyati Mehta. The organisation works towards the application of visual design to resolve irrational behaviour and direct it towards more positive and impactful behavioural solutions.

Overview of our work commitment 

  • Meticulous research based visual solutions 
  • Customisation of solutions in visual form that encourages a sense of ownership for the user 
  • Prod human behaviour towards achievable impactful results with nudge based drivers
  • Community based work that leads to social innovation 
  • Simple, attractive and cost effective approaches
  • Encouraging an enhanced lifestyle through solutions that better communication and decision making skills
  • We extend our gamot of services to families, communities, educational institutions, students & teachers, children and young adults

About Niyati Mehta

Niyati Mehta is a Professor of Design in NYC and  a Visual Artist specialising in nudge communications. She is the founder of New Modality Consultants which is the parent company of her passion project Nudging For Kids; an enterprise driven to provide a framework of creative visual solutions for a holistic positive development in adults and children. In her personal life, she is a devoted mother and lives with her husband in New York. She enjoys running, yoga and a healthy nutritional lifestyle.

Our Team

Founder of Nudging for Kids

Director of the BVA nudge-unit, Singapore

Senior Project Manager Consultant and Creative Coordinator

Behavioral Economist and Nudge Researcher