Our mission

Nudging for Kids is an initiative by New Modality Design Consultants. It is the brainchild of Professor Niyati Mehta who endeavours to construe the application of visual design to resolve irrational behaviour and direct it towards more positive and impactful behavioural solutions. 

In our commitment to always being thorough, we design meticulously, test rigorously and only when we are 100% satisfied with the hypothesis, implement visual solutions across the community space. We enable our solutions with a visible form and with invisible dynamics. This encourages a sense of ownership for the user interacting and driving human behaviour towards achievable impactful results.

Our design efforts are always endeavoured to transform social innovation that enables users to feel inadvertently in control of their decision making. This visual sojourn encompasses families, schools, children and the greater community with simple, attractive, cost effective approaches meant to positively enhance experiences. We do so successfully across factors like a better nutritional approach, healthy living, an enhanced life style, sustainable environmental friendly awareness, better interactions and communication skills and decision making control that propagates self-confidence.

management team
Hector Kavarana
Hector Kavarana
Senior Project Manager
Niyati Mehta
Niyati Mehta
Co Founder of Nudging for Kids
Richard Bordenave
Richard Bordenave
Co-Director of the BVA nudge-unit
Tom Klinkowstein
Tom Klinkowstein
Senior Project Manager Consultant and Creative Coordinator
Chronis Lalas
Chronis Lalas
Behavioral Economist and Nudge Researcher